Copenhagen-based self taught photographer Jens Lennartsson has taken self-promotion to a fun new level with his latest campaign. Lennartsson has created 400 “GI Jens” action figures of himself to send out as promotional materials. Each action figure is detailed with facial hair, khaki pants, camera bag, and of course, a camera.
You should probably watch the greatest advertisement ever.
Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl’s life, the toys marketed to her are usually things that don’t encourage her to enter those fields. GoldieBlox intends to change that by teaching them while they are young that these fields can be fun — and apparently epic, by the looks of this super-genius 2-minute video. Watch and learn.
You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.
You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.
It’s time to change.
We deserve to see a range.
'Cause all our toys look just the same
and we would like to use our brains.
We are all more than princess maids.
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.
‘Invisible’ Owners Take Dogs For Walks To Raise Awareness For Pet Adoption
To promote its rescue program and to raise awareness for pet adoption, Mexican pet store +Kota ran a street campaign that involved ‘invisible’ owners taking dogs on a walk.
Faced with a limited budget, the store created floating leashes that made it seem like invisible people were walking the animals.
Attached to the leashes were also adoption messages that informed members of the public on how they can adopt the animals.
According to the video, its campaign was a success with 221 homeless dogs finding new homes and owners.
Because i want you guys to cry.
This is advertising done right. Especially when you give me Woodkid “Run Boy Run” playing in the background.