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‘Invisible’ Owners Take Dogs For Walks To Raise Awareness For Pet Adoption

To promote its rescue program and to raise awareness for pet adoption, Mexican pet store +Kota ran a street campaign that involved ‘invisible’ owners taking dogs on a walk. 

Faced with a limited budget, the store created floating leashes that made it seem like invisible people were walking the animals. 

Attached to the leashes were also adoption messages that informed members of the public on how they can adopt the animals. 

According to the video, its campaign was a success with 221 homeless dogs finding new homes and owners. 

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Cult video games for natural conservation by Alexander Nedelev

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A polluted creek covered with trash in Manila, Philippines on 01 March 2009. The Department of Environment and Natural Resources reported in 2008 that the Philippines hosts 50 major polluted rivers, with a majority of pollutants coming from domestic waste

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Indian boys searches for coins in the polluted waters of the Yamuna River in New Delhi.The national capital is a major culprit in the pollution of the Yamuna, accounting for about 79 per cent of the total waste water that is poured into the river by the major towns along its banks. Despite the Indian government spending millions on trying to clean up the river, most of it going to waste-treatment stations, pollution levels continue to rise.

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